Client: Solenergiklyngen

When Solenergiklyngen started their brand new podcast, we focused on developing its visual identity. The show includes interviews and conversations with industry experts and it is a dynamic and informative podcast.

The goal: To design a full visual identity for the podcast, including its own color universe, while keeping a visual connection to the main brand. The project also included the creation of editable templates to present speakers in social media ahead of each episode.

The approach: Firstly, we created three alternative color palettes and put them to the test - finally choosing an aquamarine green and an off-white tone to be the main colours for the materials and logo. As a product of the brand, the podcast got its new logo with a reference to the brand’s main logo and a simple visual profile in line with the brand’s visual style.

The result: A system of easily editable templates to present each new guest coming to the podcast, as well as an easy-to-use brand identity that is fully recognizable and distinguished from other podcasts in the same category.