Client: Skretting

Every year, Skretting publishes their Sustainability Report (launched this year as an Impact Report), a digital report exploring the challenges and accomplishments in their sustainability journey. The report includes data about Co2 emissions, sustainability initiatives and stakeholder insights, among others. For this edition of the report, I collaborated with Skretting’s team to develop a social media campaign and additional materials to promote the report.

The challenge:: To extract the main data from the report, and develop a campaign based on it, translating complex information into bite-sized nuggets visuals with a look and feel similar to the ones of the report.

The approach: I summarized the most interesting and impactful data and quotes from the report, and made sure to balance the human touch (personal quotes from Skretting’s teams and their stakeholders) with raw data. We developed 9 posts that will be published every other week in Skretting’s social media channels. The style blends in with other content scheduled and it is nicely spread out to avoid becoming repetitive. In addition, we designed email banners and banners for print, to help spread the word about the report internally and externally.

The result: A lively social media campaign with engaging copy and clean visuals, communicating the main points of an extensive report and helping to reinforce Skretting as sustainably responsible and commited company.