Client: Petoro

Since November 2023, I have been working with Petoro in various projects to refresh some of their visual elements, both for their website and for their presentations.

The challenge: To revamp existing elements, aligning them with their current brand identity but with a slightly new look and feel.

The approach: We did a first round of brand audit to identify challenging areas and used reference materials (current slides design, figures and infographic style, etc) to set a baseline. With that in mind, we made a few iterations for each design, and we let the client decide on their preferred one.

The result: Cohesive, refreshed visuals that match the brand’s identity and can be used interchangeably in their website, their slides and any needed format.